
What is PRAXIS S-10?

What is PRAXIS S-10?
PRAXIS S-10® is the fastest growing Success College For Contractors in history, founded by HVAC industry legends and innovation pioneers Jim Abrams and Terry Nicholson, in conjunction with one of the nation’s most successful residential contractors, Jimmy Hiller. This organization is the culmination of four decades of industry innovation, trailblazing leadership and world-class contracting knowledge.
PRAXIS S-10® is the fastest growing Success College For Contractors in history, founded by HVAC industry legends and innovation pioneers Jim Abrams and Terry Nicholson, in conjunction with one of the nation’s most successful residential contractors, Jimmy Hiller. This organization is the culmination of four decades of industry innovation, trailblazing leadership and world-class contracting knowledge.
> Or call us at 941.724.8655
IGNITE AGENDA 2026
TUESDAY
REGISTRATION
AFTERNOON BREAKOUTS
COCKTAIL RECEPTION
Tuesday | 12:00 pm - 4:00 pm
Main Lobby
Registration
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Tuesday | 4:00 pm - 8:00 pm
Coral Bay
Registration
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Tuesday | 5:30 pm - 7:00 pm
6th Floor / Pre-Function
Cocktail Reception and Strategic Vendor Partners Show
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TUESDAY PM BREAKOUTS
Tuesday | 2:30 pm - 3:30 pm
Sea Star A
BREAKOUT SESSION: Rooks Advertising
The AI Prepper's Guide: How to Win the AI Revolution
................ In this AI focused breakout session you will discover how to use Artificial Intelligence to advance sales and leverage it as a marketing tool. How to embrace the power of AI and master it in your business. Breakout Highlights: • The Rise of AI - The Death of the 10 Blue Links • Operational AI - How AI Functions • Make AI Your Ally • Quick Wins: Contractor Field Tactics • Long-Term Strategies and Forming Alliances
Tuesday | 2:30 pm - 3:30 pm
Sea Star B
BREAKOUT SESSION: JB Warranty
JB Warranties Integrated with ServiceTitan
................ As a Titanium Partner of ServiceTitan, JB Warranties has created JB360, the first & only extended warranty integration with ServiceTitan. Join us and learn how JB360 can take your ServiceTitan and Warranty Processes to new heights and with better efficiency. JB360 benefits include: • Free To Use For Dealers • Access Warranty Plan & Claims Data Directly From ServiceTitan • Use Your Warranty Program As A Strategic Benefit • Create A Recurring Revenue Stream With Plan Renewals • Never Miss A Claim • 2-Click Plan And Claim Filing • Reduce Administrative Burdens • Keep Your Whole Team Updated With Accurate Plan Info And Status
Tuesday | 2:30 pm - 3:30 pm
Tides B
BREAKOUT SESSION: Daikin
Inverter Growth & Electrification: Winning the Next HVAC Cycle
................ As electrification accelerates and inverter-driven systems become the new standard, the HVAC market is entering its next growth cycle. Contractors who understand how to position, price, and operationalize high-efficiency equipment will lead — while others struggle with margin compression and complexity. This session breaks down how to turn electrification from a regulatory requirement into a competitive advantage. You’ll learn how to leverage utility and state rebates, consumer financing, and operational readiness to protect margins, increase close rates, and prepare your team for the next generation of systems. Instead of reacting to change, you’ll leave with a strategy to capitalize on it. During This Session, You Will: • Understand how inverter technology is reshaping homeowner expectations and buying decisions • Learn how to use rebates and incentives to increase average ticket and protect gross margin • Discover financing strategies that improve close rates on higher-efficiency systems • Identify operational upgrades required to install and service inverter-driven equipment profitably • Position your company as the trusted expert in electrification within your market
Tuesday | 2:30 pm - 3:30 pm
Tides C
BREAKOUT SESSION: Kolbe Trovinger
Technician Set Leads: Stop Buying Replacement Leads. Build Them Instead.
................ Replacements are one of the fastest and most reliable ways to accelerate revenue and build real wealth inside a home service business. PRAXIS S-10 Strategic Mentor — and former Maximum Yield Technician — Kolbe Trovinger will show you exactly how to generate more technician-driven replacement leads that fuel sustainable growth. Stop chasing third-party “replacement lead” companies promising quality. The highest-converting replacement opportunities are already inside your service department — and they occur every single day. When you learn how to systematically identify and convert these opportunities, you unlock a consistent, scalable revenue engine operating inside your existing team. This session will show you how to turn routine service calls into high-quality replacement opportunities — without pressure, gimmicks, or added marketing spend. In This Session, You Will Discover: • How to generate more replacement leads directly from your service technicians • How technology can increase homeowner trust and improve technician credibility • The one tool that allows even entry-level technicians to confidently set more replacement leads • A proven strategy for setting leads even when decision-makers aren’t present • How to turn “I’ll talk to my spouse” into a qualified replacement opportunit
Tuesday | 3:45 pm - 4:45 pm
Sea Star A
BREAKOUT SESSION: ICP / Carrier
Navigating A2L Transitions, Regulations & The Next Equipment Shift
................ The HVAC industry isn’t just evolving — it’s entering a regulatory and refrigerant transition that will impact every contractor’s installs, inventory, training, and liability. Between A2L refrigerant changes, DOE efficiency standards, and new system requirements, the next 24 months will separate prepared contractors from reactive ones. This session isn’t a product catalog review. It’s a strategic look at what’s changing across the ICP, Carrier, and Bryant equipment platforms — and how to position your company to adapt confidently, protect margin, and avoid operational disruption. You’ll gain clarity on upcoming product transitions, regulatory timelines, and how to align your team, pricing, and sales process with the next generation of equipment. During This Session, You Will: • Understand what A2L refrigerant transition means for installation, storage, and technician training • Learn how 2025 DOE efficiency standards impact equipment selection and system design • Identify where product platform updates create upsell opportunities instead of margin compression • Discover how to prepare your sales and operations teams for regulatory-driven equipment shifts • Gain insight into upcoming product launches and roadmap direction across the ICP portfolio
Tuesday | 3:45 pm - 4:45 pm
Sea Star B
BREAKOUT SESSION: JB Warranties
Maximize Customer Value & Trust With Extended Warranties
................ In the competitive home services industry, extended warranties are more than just an upsell—they’re a strategic advantage. They increase customer loyalty, protect your bottom line, and enhance your company’s valuation. PRAXIS S-10 partners with JB Warranties to offer HVAC dealers best-in-class coverage that benefits both contractors and homeowners, with features designed to grow your business and simplify operations. Join us and learn the benefits of JB Warranties, such as: • Differentiate Your Brand • Increase Revenue • Perfect Companion For Memberships • Retain Customers • Boost Business Valuation
Tuesday | 3:45 pm - 4:45 pm
Tides B
BREAKOUT SESSION: Daikin
Inverter Growth & Electrification: Winning the Next HVAC Cycle
................ As electrification accelerates and inverter-driven systems become the new standard, the HVAC market is entering its next growth cycle. Contractors who understand how to position, price, and operationalize high-efficiency equipment will lead — while others struggle with margin compression and complexity. This session breaks down how to turn electrification from a regulatory requirement into a competitive advantage. You’ll learn how to leverage utility and state rebates, consumer financing, and operational readiness to protect margins, increase close rates, and prepare your team for the next generation of systems. Instead of reacting to change, you’ll leave with a strategy to capitalize on it. During This Session, You Will: • Understand how inverter technology is reshaping homeowner expectations and buying decisions • Learn how to use rebates and incentives to increase average ticket and protect gross margin • Discover financing strategies that improve close rates on higher-efficiency systems • Identify operational upgrades required to install and service inverter-driven equipment profitably • Position your company as the trusted expert in electrification within your market
Tuesday | 3:45 pm - 4:45 pm
Tides C
BREAKOUT SESSION: Kolbe Trovinger
Technician Set Leads: Stop Buying Replacement Leads. Build Them Instead.
................ Replacements are one of the fastest and most reliable ways to accelerate revenue and build real wealth inside a home service business. PRAXIS S-10 Strategic Mentor — and former Maximum Yield Technician — Kolbe Trovinger will show you exactly how to generate more technician-driven replacement leads that fuel sustainable growth. Stop chasing third-party “replacement lead” companies promising quality. The highest-converting replacement opportunities are already inside your service department — and they occur every single day. When you learn how to systematically identify and convert these opportunities, you unlock a consistent, scalable revenue engine operating inside your existing team. This session will show you how to turn routine service calls into high-quality replacement opportunities — without pressure, gimmicks, or added marketing spend. In This Session, You Will Discover: • How to generate more replacement leads directly from your service technicians • How technology can increase homeowner trust and improve technician credibility • The one tool that allows even entry-level technicians to confidently set more replacement leads • A proven strategy for setting leads even when decision-makers aren’t present • How to turn “I’ll talk to my spouse” into a qualified replacement opportunit
WEDNESDAY
PRE-FUNCTION
BREAKFAST
AM BREAKOUTS
IGNITE DAY ONE
PM BREAKOUTS
Wednesday | 7:00 am - 8:00 am
Pre-Function
Continental Breakfast
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Wednesday | 8:00 am - 8:30 am
Triton Ballroom
(Doors Open at 8:00 am)
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WEDNESDAY AM BREAKOUTS
Wednesday | 7:00 am - 8:00 am
Sea Star A
BREAKOUT SESSION: ICP / Carrier
Navigating A2L Transitions, Regulations & The Next Equipment Shift
................ The HVAC industry isn’t just evolving — it’s entering a regulatory and refrigerant transition that will impact every contractor’s installs, inventory, training, and liability. Between A2L refrigerant changes, DOE efficiency standards, and new system requirements, the next 24 months will separate prepared contractors from reactive ones. This session isn’t a product catalog review. It’s a strategic look at what’s changing across the ICP, Carrier, and Bryant equipment platforms — and how to position your company to adapt confidently, protect margin, and avoid operational disruption. You’ll gain clarity on upcoming product transitions, regulatory timelines, and how to align your team, pricing, and sales process with the next generation of equipment. During This Session, You Will: • Understand what A2L refrigerant transition means for installation, storage, and technician training • Learn how 2025 DOE efficiency standards impact equipment selection and system design • Identify where product platform updates create upsell opportunities instead of margin compression • Discover how to prepare your sales and operations teams for regulatory-driven equipment shifts • Gain insight into upcoming product launches and roadmap direction across the ICP portfolio
Wednesday | 7:00 am - 8:00 am
Sea Star B
BREAKOUT SESSION: Trey McWilliams
What I Wish I Knew Before Taking on a Partner: Revealing Lessons from Both Sides of the Deal — and What a Business Broker or Advisor Either WON’T Tell You — Or DOESN’T Know.
................ You’ve made the decision to take on a partner in your business. What’s next? A partnership can be like a marriage, it can initially seem that both parties will live happily ever after. A match made in business heaven. But, just like many marriages, differences in personalities, goals, ambitions, finances, work ethics – and even political philosophies – can alter that blissful high and fade over time. Join Trey McWilliams as he walks you through a unique “insider’s” firsthand view of the A-to-Z process of taking on a partner in your business. You’ll get insights and lessons from both the owner and partner side of the deal and what you won’t hear from a typical business broker or advisor. Embark with Trey as he takes you on a wild rollercoaster ride that comes with the beginning, middle, and end of the process. Discover the “pop-up costs” of hidden financial and legal fees that can arise during and after the deal is made — and how to prevent the issues that can often come with a new partner in your business. You’ll also learn how to manage the impact with your team members, negotiation tactics, structuring the partnership deal, and much more. Trey will cover important topics such as personality assessment, aligning expectations, avoiding miscommunication, and mapping out partner roles and responsibilities. How to jointly review, build, or revise your five- and ten-year business plan so that both parties have a clear understanding of the roadmap to success. Trey will also discuss income and compensation expectations and how the company will dedicate resources towards the growth of the business. He’ll also reveal a candid “open book” reflection of his own experience — what he would have done differently — and key takeaways to know before you take on a new partner. This is a MUST-ATTEND session for anyone considering or actively in discussion with a new business partner. . You’ll get a unique insider’s view of: • Trey’s firsthand experience of taking on a new partner. • Things he’s learned during the process. • How to avoid costly mistakes. • The number one pitfall that ends most partnerships. • Aligning expectations with your new partner(s). • The emotional and financial realities of the deal. • The hidden pitfalls you didn’t see coming. • How to build value before you enter an agreement. • Choosing the right partner for your business. • The impact of change and leadership roles with your team members. • Negotiation tactics and structuring the deal. • What happens after the deal.
Wednesday | 7:00 am - 8:00 am
Tides A
BREAKOUT SESSION: Total Tech
A2L: How to Boost Technician Productivity on Maintenance Calls
................ In today’s fast-paced service industry, your technicians need the right tools, knowledge, and processes to work efficiently while delivering top-tier maintenance to homeowners. Attend this breakout session to discover how to: • Increase Technician Efficiency & Productivity – Equip your team with cutting-edge diagnostic techniques and proven workflows to complete jobs with greater accuracy. • Meet Manufacturer Specs & Customer Expectations – Keep equipment operating as designed, improving reliability, energy efficiency, and overall satisfaction. • Prevent Breakdowns During Peak Season – Avoid costly emergency calls and downtime with proactive maintenance strategies designed to keep systems running when they’re needed most. • Extend Equipment Lifespan – • Ensure your customers’ equipment runs at peak performance, reducing wear and tear while maximizing their investment. • Exclusive Insight: The Don Miller Proprietary Diagram • Gain access to a revolutionary diagnostic method that helps technicians pinpoint component failures with precision—saving time, reducing repeat visits, and increasing first-time fix rates. Don’t let inefficiencies and unexpected failures slow your business down. Optimize your service operations today by transforming your service technicians!
Wednesday | 7:00 am - 8:00 am
Tides B
BREAKOUT SESSION: Dynamic Air Quality Solutions
Steering Your IAQ Ship: Leadership, Culture & Turning IAQ Into a Core Profit Center.
................ Most contractors treat Indoor Air Quality as an accessory category — optional, inconsistent, and dependent on the technician’s mood or confidence. But what if IAQ performance was a leadership issue? Drawing from the principles in Captain D. Michael Abrashoff’s bestselling book It’s Your Ship, this session translates proven naval leadership strategies into practical, field-level application for IAQ growth. You’ll discover how clarity of mission, ownership, accountability, and team empowerment directly impact IAQ attachment rates, technician confidence, customer trust, and long-term employee loyalty. Instead of pushing products, you’ll learn how to build a culture where IAQ solutions are presented consistently, ethically, and profitably — creating healthier homes, stronger margins, and a team that takes pride in delivering more than just heating and cooling. During This Session, You Will: • Understand how leadership clarity influences IAQ attachment rates and technician behavior • Learn how to create a mission-driven IAQ culture that increases consistency without pressure selling • Discover how ownership and accountability improve accessory revenue and close rates • Build technician confidence in presenting IAQ solutions as essential, not optional • See how a stronger internal culture drives employee retention and long-term profitability • Translate leadership principles into measurable IAQ revenue growth
Wednesday | 7:00 am - 8:00 am
Tides C
BREAKOUT SESSION: JB Warranties
Streamline Your Operations with JB360! - ServiceTitan + JB Warranties Integration.
................ JB360 is a groundbreaking two-way integration between JB Warranties & ServiceTitan. JB360 is free to use, compliments of JB Warranties. • Access warranty plans and claims data directly from ServiceTitan • 2-click plan purchasing and claim filing • Reduce administrative burden • Use your warranty program as a strategic growth driver • Close more deals, create a recurring revenue stream with plan renewals • Keep your whole team updated with accurate plan info and status
WEDNESDAY IGNITE AGENDA
TRITON BALLROOM
Wednesday | 8:25 am - 8:35 am
Canadian National Anthem & USA Anthem
Wednesday | 8:35 am - 8:45 am
Introduction
How Elite Contractors Use AI to Increase Revenue, Reduce Chaos, and Dominate Their Markets.
Luke Gustafson
................ Ignite 2026 is not an AI conference. It’s a playbook for Residential Retail Service Providers who want to win in the next era of business. As artificial intelligence reshapes how customers buy, how teams perform, and how companies scale, the gap between elite contractors and everyone else is widening. Ignite 2026 exists to ensure you are on the winning side of that divide.
Wednesday | 8:45 am - 10:00 am
Anchor Homeowners | Part One
Lock in Success. The System Behind Profits, Retention, and Renewal.
Jimmy Hiller
................ Jimmy will reveal how Hiller PHCE is transitioning from one-time installs and emergency repairs to predictable, recurring revenue. He’ll show how to build a larger, more stable base of club membership agreements while increasing renewal rates through ongoing, value-driven customer engagement. You’ll discover how to reinforce your brand through continuous digital touchpoints that keep homeowners connected to your company, not shopping for the next provider. Jimmy will unpack how remote system visibility reduces unnecessary truck rolls, allows technicians to arrive with clearer insight into system behavior, shortens call times, improves first-time fix rates, and drives higher margins. Most importantly, he’ll explain how to create true customer stickiness by anchoring homeowners to your business digitally—resulting in more planned maintenance visits, higher-margin work, and a decisive shift from reactive repair to a scalable, predictable service revenue model. In this session, you’ll discover how to: • Shift your business from one-time installs and emergency repairs to predictable, recurring service revenue • Build a larger, more stable base of club membership agreements while increasing renewal rates • Reinforce your brand through ongoing digital engagement that keeps homeowners loyal to your company • Increase revenue per customer without adding trucks, technicians, or overhead • Use remote system visibility to reduce unnecessary truck rolls and improve operational efficiency • Equip technicians with clearer system insight before arrival, leading to shorter calls and better outcomes • Improve first-time fix rates and drive higher-margin service work • Create true customer stickiness by digitally anchoring homeowners to your business • Generate more planned maintenance visits instead of reactive, low-margin repairs • Build a scalable service model that grows profits without increasing complexity
Wednesday | 10:00 am - 10:30 am
Break
Wednesday | 10:30 am - 11:00 am
Anchor Homeowners | Part Two
Lock in Success. The System Behind Profits, Retention, and Renewal.
Jimmy Hiller
................ Jimmy will reveal how Hiller PHCE is transitioning from one-time installs and emergency repairs to predictable, recurring revenue. He’ll show how to build a larger, more stable base of club membership agreements while increasing renewal rates through ongoing, value-driven customer engagement. You’ll discover how to reinforce your brand through continuous digital touchpoints that keep homeowners connected to your company, not shopping for the next provider. Jimmy will unpack how remote system visibility reduces unnecessary truck rolls, allows technicians to arrive with clearer insight into system behavior, shortens call times, improves first-time fix rates, and drives higher margins. Most importantly, he’ll explain how to create true customer stickiness by anchoring homeowners to your business digitally—resulting in more planned maintenance visits, higher-margin work, and a decisive shift from reactive repair to a scalable, predictable service revenue model. In this session, you’ll discover how to: • Shift your business from one-time installs and emergency repairs to predictable, recurring service revenue • Build a larger, more stable base of club membership agreements while increasing renewal rates • Reinforce your brand through ongoing digital engagement that keeps homeowners loyal to your company • Increase revenue per customer without adding trucks, technicians, or overhead • Use remote system visibility to reduce unnecessary truck rolls and improve operational efficiency • Equip technicians with clearer system insight before arrival, leading to shorter calls and better outcomes • Improve first-time fix rates and drive higher-margin service work • Create true customer stickiness by digitally anchoring homeowners to your business • Generate more planned maintenance visits instead of reactive, low-margin repairs • Build a scalable service model that grows profits without increasing complexity
Wednesday | 11:00 am - 11:30 am
Success Story
Failure Wasn’t an Option. How One Contractor Reclaimed His Business and His Life.
Toby & Martina Tippets | Luke Gustafson
................ Twelve months ago, the business was on the verge of collapsing. Six consecutive months of losses. Over $600,000 in debt. Cash flow bleeding. Pressure from every direction. He was exhausted. His confidence was shaken. His marriage was strained. Closing the doors felt closer than fixing the business. He wasn’t fighting competitors. He was fighting survival. But failure wasn’t an option. There was a moment where he stopped hoping things would change and decided he would change. He stopped reacting. He stopped blaming. He stopped tolerating mediocrity — especially from himself. He committed to a plan. He executed with discipline. He made hard decisions. He installed systems. He led differently. And the trajectory flipped. Today, he’s delivered 11 consecutive months of profitability. He’s eliminated over $600,000 in debt. And his company is on pace for nearly 67% growth — from $6 million to $10 million. The chaos has been replaced with control. The fear has been replaced with clarity. The exhaustion has been replaced with purpose. This is not a polished highlight reel. It’s a real story about leadership under pressure, discipline under stress, and what happens when a contractor decides that quitting is no longer an option. You will hear what almost broke him — and what rebuilt him. During This Powerful Session, You Will: • Discover the mindset shift that stopped the financial bleeding • Learn the operational changes that restored profitability • Understand how disciplined execution compounds into momentum • Identify the decisions that move a company from survival mode to scalable growth • See how leadership transformation directly impacts business performance • Gain practical wisdom you can apply immediately to strengthen both your business and your life This is more than a business turnaround. It’s a leadership turnaround. And the principles that rebuilt his company can rebuild yours. Failure wasn’t an option. Now growth isn’t either.
Wednesday | 11:30 am - 12:00 pm
AI Solutions
Every Call. Every Time. The 24/7 AI Phone & Revenue Engine For Maximum Yield Contractors.
Charlie Felker
................ For most contractors, growth isn’t limited by marketing. It’s limited by the phone. Calls ring after hours. CSRs get overwhelmed during peak demand. Leads go to voicemail. Opportunities slip through the cracks. And every missed call is missed revenue. Learn how a fully integrated 24/7 inbound and outbound AI system can help you grow. This isn’t a chatbot. It’s not a patchwork answering service. It’s a complete phone and revenue engine that ensures 100% of inbound calls are answered, appointments are scheduled directly into your CRM or dispatch board, and your team is supported — not replaced. With real-time call analytics, you instantly see call volume, close rates, and agent effectiveness. And with automated maintenance and membership nurture campaigns, you create opportunity proactively instead of waiting for the phone to ring. If your growth has ever been limited by call volume, staffing gaps, after-hours coverage, or inconsistent booking performance — this session shows you how to install infrastructure that scales with you. This isn’t about answering more calls. It’s about installing control over your revenue. During This Operational Breakthrough Session, You Will: • Discover how to answer 100% of inbound calls — 24 hours a day, without adding headcount • Schedule appointments directly into your CRM or dispatch calendar automatically • Implement CSR Assist and AI grading tools to elevate team performance and accountability • Track real-time call volume, close rates, and agent metrics with comprehensive reporting • Reduce missed revenue during peak demand and after-hours windows • Launch outbound nurture campaigns that proactively drive maintenance and membership growth • Turn your call center from a bottleneck into a scalable revenue engine
Wednesday | 12:00 pm - 1:00 pm
Lunch – EVOQ Terrace
If the weather is not favorable, lunch will be served in breakout rooms.
Wednesday | 1:00 pm - 2:30 pm
Technician Solutions | Part One
TECHFORGE™
The Engine That Ends Technician Shortages.
PRAXIS S-10 Team
................ For years, contractors have repeated the same frustration: “There aren’t enough technicians.” “We can’t find good help.” “The labor market is impossible.” This session challenges that narrative — and replaces it with infrastructure. TECHFORGE™ is the installed system that allows YOU to stop competing for technicians and start building them. You’ll see how Hiller PHCE is taking high-character talent from outside the industry and making them revenue-ready in weeks — while systematically developing them into full-service technicians. This is not a recruiting tactic. It’s not a training class. It’s a production engine installed inside your company that eliminates dependency on the labor market and gives you control over your technician supply. If technician shortages have limited your growth, strained your team, or forced you to overpay for lateral hires, this session will show you exactly how to install a permanent solution. During This Groundbreaking Growth Session, You Will: • Discover the infrastructure required to eliminate technician shortages inside your company • Learn how to identify and recruit high-character candidates from outside the trades • See how to make new hires revenue-ready in weeks — not months or years • Understand the ascension path that develops maintenance-level hires into true service technicians • Build a repeatable internal technician supply engine that scales with your growth You’ll leave with a clear, executable framework for installing TECHFORGE™ inside your organization — so you can stop worrying about technician scarcity and start controlling your growth. Revenue-Ready in Weeks. Never Short Again.
Wednesday | 2:30 pm - 3:00 pm
Break
Wednesday | 3:00 pm - 3:45 pm
Technician Solutions | Part Two
TECHFORGE™
The Engine That Ends Technician Shortages.
PRAXIS S-10 Team
................ For years, contractors have repeated the same frustration: “There aren’t enough technicians.” “We can’t find good help.” “The labor market is impossible.” This session challenges that narrative — and replaces it with infrastructure. TECHFORGE™ is the installed system that allows YOU to stop competing for technicians and start building them. You’ll see how Hiller PHCE is taking high-character talent from outside the industry and making them revenue-ready in weeks — while systematically developing them into full-service technicians. This is not a recruiting tactic. It’s not a training class. It’s a production engine installed inside your company that eliminates dependency on the labor market and gives you control over your technician supply. If technician shortages have limited your growth, strained your team, or forced you to overpay for lateral hires, this session will show you exactly how to install a permanent solution. During This Groundbreaking Growth Session, You Will: • Discover the infrastructure required to eliminate technician shortages inside your company • Learn how to identify and recruit high-character candidates from outside the trades • See how to make new hires revenue-ready in weeks — not months or years • Understand the ascension path that develops maintenance-level hires into true service technicians • Build a repeatable internal technician supply engine that scales with your growth You’ll leave with a clear, executable framework for installing TECHFORGE™ inside your organization — so you can stop worrying about technician scarcity and start controlling your growth. Revenue-Ready in Weeks. Never Short Again.
Wednesday | 4:00 pm - 5:00 pm
Breakouts
WEDNESDAY PM BREAKOUTS
Wednesday | 4:00 pm - 5:00 pm
Sea Star A
BREAKOUT SESSION: Building36
Anchor Homeowners
................ With Dan Goodman Learn more about how Hiller PHCE is transitioning from one-time installs and emergency repairs to predictable, recurring revenue. Dan will show how to build a larger, more stable base of club membership agreements while increasing renewal rates through ongoing, value-driven customer engagement. You’ll discover how to reinforce your brand through continuous digital touchpoints that keep homeowners connected to your company, not shopping for the next provider. Dan will unpack how remote system visibility reduces unnecessary truck rolls, allows technicians to arrive with clearer insight into system behavior, shortens call times, improves first-time fix rates, and drives higher margins. Most importantly, he’ll explain how to create true customer stickiness by anchoring homeowners to your business digitally—resulting in more planned maintenance visits, higher-margin work, and a decisive shift from reactive repair to a scalable, predictable service revenue model. In this session, you’ll discover how to: • Shift your business from one-time installs and emergency repairs to predictable, recurring service revenue • Build a larger, more stable base of club membership agreements while increasing renewal rates • Reinforce your brand through ongoing digital engagement that keeps homeowners loyal to your company • Increase revenue per customer without adding trucks, technicians, or overhead • Use remote system visibility to reduce unnecessary truck rolls and improve operational efficiency • Equip technicians with clearer system insight before arrival, leading to shorter calls and better outcomes • Improve first-time fix rates and drive higher-margin service work • Create true customer stickiness by digitally anchoring homeowners to your business • Generate more planned maintenance visits instead of reactive, low-margin repairs • Build a scalable service model that grows profits without increasing complexity
Wednesday | 4:00 pm - 5:00 pm
Sea Star B
BREAKOUT SESSION: RGX (RegEx)
Marketing Is Costing You More Than You Think
................ Successful contractors spend over 5% of revenue on marketing. The reports look fine. The leads are coming in. The dashboards show activity. And yet something still feels off. Margins aren’t improving. Growth feels heavier than it should. Marketing never quite turns into leverage. This session reveals how we recover 11%+ of extra revenue with data-driven marketing. Not in obvious waste, but in the math most contractors never run. You’ll see why common marketing reports create false confidence, how profitable companies accidentally accept underperformance, and what to look at instead if you want marketing to actually strengthen your business. No gimmicks. No platform hacks. Once you see it, you won’t unsee it. And you’ll never look at marketing the same way again. During This Session, You Will: • Identify whether your current marketing is producing real ROI — or just expensive activity • Identify where revenue quietly leaks inside otherwise “working” campaigns • Understand why marketing can look busy but still underperform • Learn what high-performing contractors evaluate that others don’t • See the gap between lead metrics and profit impact • Walk away with a practical way to pressure-test your current marketing structure
Wednesday | 4:00 pm - 5:00 pm
Tides A
BREAKOUT SESSION: Free2Grow
Every Call. Every Time. The 24/7 AI Phone & Revenue Engine for Maximum Yield Contractors.
................ For most contractors, growth isn’t limited by marketing. It’s limited by the phone. Calls ring after hours. CSRs get overwhelmed during peak demand. Leads go to voicemail. Opportunities slip through the cracks. And every missed call is missed revenue. Learn how a fully integrated 24/7 inbound and outbound AI system can help you grow. This isn’t a chatbot. It’s not a patchwork answering service. It’s a complete phone and revenue engine that ensures 100% of inbound calls are answered, appointments are scheduled directly into your CRM or dispatch board, and your team is supported — not replaced. With real-time call analytics, you instantly see call volume, close rates, and agent effectiveness. And with automated maintenance and membership nurture campaigns, you create opportunity proactively instead of waiting for the phone to ring. If your growth has ever been limited by call volume, staffing gaps, after-hours coverage, or inconsistent booking performance — this session shows you how to install infrastructure that scales with you. This isn’t about answering more calls. It’s about installing control over your revenue. During This Operational Breakthrough Session, You Will: • Discover how to answer 100% of inbound calls — 24 hours a day, without adding headcount • Schedule appointments directly into your CRM or dispatch calendar automatically • Implement CSR Assist and AI grading tools to elevate team performance and accountability • Track real-time call volume, close rates, and agent metrics with comprehensive reporting Reduce missed revenue during peak demand and after-hours windows • Launch outbound nurture campaigns that proactively drive maintenance and membership growth • Turn your call center from a bottleneck into a scalable revenue engine
Wednesday | 4:00 pm - 5:00 pm
Tides B
BREAKOUT SESSION: Searchlight
Stop Paying for Marketing You Can't Prove is Working: How AI Aligns Marketing, Operations, and Growth.
................ Leads are coming in, calls are being recorded, reports are piling up… yet finding clear answers is slow, manual, and often unreliable. Teams spend too much time listening to calls, reading dashboards, and debating what’s working, only to fall back on gut feel and habits that may or may not be right. In this session, you’ll see how AI is changing that dynamic entirely. You’ll learn how modern teams are using AI to instantly surface the insights that matter, automatically separating bookable leads from wasted ones, identifying where marketing dollars are leaking, and revealing which campaigns actually drive revenue. Instead of fishing through data, AI turns saw metrics into clear, actionable answers you can trust. We’ll break down how AI can scan every phone call, chat and form to highlight marketing and operations opportunities in real time, without expensive analysts, complicated dashboards, or hours of manual work. The result is faster decisions, better alignment between marketing and operations, and more revenue from the same inputs. This session isn’t about adding more tools or more complexity. It’s about using AI as a built-in manager that saves time, reduces waste, and helps you act with confidence instead of guessing. If you’ve ever felt like you’re sitting on a goldmine of data but still struggling to get clear direction from it, this session will change how you think about insight, accountability, and growth. In this session, you’ll discover how to: • Stop guessing and clearly identify which leads are worth pursuing and which aren’t • Eliminate hours spent listening to calls and digging through reports • Instantly uncover wasted ad spend and underperforming campaigns • Align marketing and operations around the same definition of lead quality • Improve conversion rates without increasing budget or headcount • Use AI to surface issues and opportunities as they happen, not weeks later • Make faster, more confident decisions with fewer inputs • Turn overwhelming data into clear, actionable insights • Reduce waste while increasing efficiency across your team • Move from reactive decision-making to predictable, scalable growth • Turn data into written, narrative write up
Wednesday | 4:00 pm - 5:00 pm
Tides C
BREAKOUT SESSION: Plumbers Choice
DOE Confirms: Flow-Tech Is the Most Effective Anti-Scale Technology (83x the Competition)
................ Hard water scale silently destroys efficiency, shortens equipment life, and drives unnecessary service calls — especially in hydronic systems, geothermal, boilers, water heaters, and plumbing applications. Most contractors default to traditional softening systems that require chemicals, salt, maintenance, and added complexity. After a three-year Department of Energy study, Flow-Tech was confirmed as the most effective anti-scale technology available — outperforming competing solutions by 83 times. This session will show you how to leverage a chemical-free, salt-free, maintenance-free alternative that installs in just 15 minutes and opens new revenue opportunities across HVAC, plumbing, and electrical. Instead of treating scale as a service nuisance, you’ll learn how to turn it into a profitable upgrade that protects equipment, improves efficiency, and delivers measurable value to your customers. During This Session, You Will: • Understand the DOE findings and what makes Flow-Tech outperform traditional solutions • Identify where scale is silently impacting system efficiency and lifespan • Learn how to position chemical-free, salt-free solutions as a premium alternative • Discover how to integrate Flow-Tech into hydronic, geothermal, boiler, water heater, and plumbing applications • Explore new revenue and upsell opportunities with a 15-minute installation solution
THURSDAY
PRE-FUNCTION
BREAKFAST
AM BREAKOUTS
IGNITE DAY TWO
Thursday | 7:00 am - 8:00 am
Pre-Function
Continental Breakfast
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Thursday | 8:00 am - 8:30 am
Triton Ballroom
(Doors Open at 8:00 am)
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THURSDAY AM BREAKOUTS
Thursday | 7:00 am - 8:00 am
Sea Star A
BREAKOUT SESSION: Building36
Anchor Homeowners
................ With Dan Goodman Learn more about how Hiller PHCE is transitioning from one-time installs and emergency repairs to predictable, recurring revenue. Dan will show how to build a larger, more stable base of club membership agreements while increasing renewal rates through ongoing, value-driven customer engagement. You’ll discover how to reinforce your brand through continuous digital touchpoints that keep homeowners connected to your company, not shopping for the next provider. Dan will unpack how remote system visibility reduces unnecessary truck rolls, allows technicians to arrive with clearer insight into system behavior, shortens call times, improves first-time fix rates, and drives higher margins. Most importantly, he’ll explain how to create true customer stickiness by anchoring homeowners to your business digitally—resulting in more planned maintenance visits, higher-margin work, and a decisive shift from reactive repair to a scalable, predictable service revenue model. In this session, you’ll discover how to: • Shift your business from one-time installs and emergency repairs to predictable, recurring service revenue • Build a larger, more stable base of club membership agreements while increasing renewal rates • Reinforce your brand through ongoing digital engagement that keeps homeowners loyal to your company • Increase revenue per customer without adding trucks, technicians, or overhead • Use remote system visibility to reduce unnecessary truck rolls and improve operational efficiency • Equip technicians with clearer system insight before arrival, leading to shorter calls and better outcomes • Improve first-time fix rates and drive higher-margin service work • Create true customer stickiness by digitally anchoring homeowners to your business • Generate more planned maintenance visits instead of reactive, low-margin repairs • Build a scalable service model that grows profits without increasing complexity
Thursday | 7:00 am - 8:00 am
Sea Star B
BREAKOUT SESSION: RGX (RegEx)
Marketing Is Costing You More Than You Think
................ Successful contractors spend over 5% of revenue on marketing. The reports look fine. The leads are coming in. The dashboards show activity. And yet something still feels off. Margins aren’t improving. Growth feels heavier than it should. Marketing never quite turns into leverage. This session reveals how we recover 11%+ of extra revenue with data-driven marketing. Not in obvious waste, but in the math most contractors never run. You’ll see why common marketing reports create false confidence, how profitable companies accidentally accept underperformance, and what to look at instead if you want marketing to actually strengthen your business. No gimmicks. No platform hacks. Once you see it, you won’t unsee it. And you’ll never look at marketing the same way again. During This Session, You Will: • Identify whether your current marketing is producing real ROI — or just expensive activity • Identify where revenue quietly leaks inside otherwise “working” campaigns • Understand why marketing can look busy but still underperform • Learn what high-performing contractors evaluate that others don’t • See the gap between lead metrics and profit impact • Walk away with a practical way to pressure-test your current marketing structure
Thursday | 7:00 am - 8:00 am
Coral Bay
BREAKOUT SESSION: Total Tech
A2L: How to Boost Technician Productivity on Maintenance Calls
................ In today’s fast-paced service industry, your technicians need the right tools, knowledge, and processes to work efficiently while delivering top-tier maintenance to homeowners. Attend this breakout session to discover how to: • Increase Technician Efficiency & Productivity – Equip your team with cutting-edge diagnostic techniques and proven workflows to complete jobs with greater accuracy. • Meet Manufacturer Specs & Customer Expectations – Keep equipment operating as designed, improving reliability, energy efficiency, and overall satisfaction. • Prevent Breakdowns During Peak Season – Avoid costly emergency calls and downtime with proactive maintenance strategies designed to keep systems running when they’re needed most. • Extend Equipment Lifespan – • Ensure your customers’ equipment runs at peak performance, reducing wear and tear while maximizing their investment. • Exclusive Insight: The Don Miller Proprietary Diagram • Gain access to a revolutionary diagnostic method that helps technicians pinpoint component failures with precision—saving time, reducing repeat visits, and increasing first-time fix rates. Don’t let inefficiencies and unexpected failures slow your business down. Optimize your service operations today by transforming your service technicians!
Thursday | 7:00 am - 8:00 am
Tides A
BREAKOUT SESSION: Plumbers Choice
DOE Confirms: Flow-Tech Is the Most Effective Anti-Scale Technology (83x the Competition)
................ Hard water scale silently destroys efficiency, shortens equipment life, and drives unnecessary service calls — especially in hydronic systems, geothermal, boilers, water heaters, and plumbing applications. Most contractors default to traditional softening systems that require chemicals, salt, maintenance, and added complexity. After a three-year Department of Energy study, Flow-Tech was confirmed as the most effective anti-scale technology available — outperforming competing solutions by 83 times. This session will show you how to leverage a chemical-free, salt-free, maintenance-free alternative that installs in just 15 minutes and opens new revenue opportunities across HVAC, plumbing, and electrical. Instead of treating scale as a service nuisance, you’ll learn how to turn it into a profitable upgrade that protects equipment, improves efficiency, and delivers measurable value to your customers. During This Session, You Will: • Understand the DOE findings and what makes Flow-Tech outperform traditional solutions • Identify where scale is silently impacting system efficiency and lifespan • Learn how to position chemical-free, salt-free solutions as a premium alternative • Discover how to integrate Flow-Tech into hydronic, geothermal, boiler, water heater, and plumbing applications • Explore new revenue and upsell opportunities with a 15-minute installation solution
Thursday | 7:00 am - 8:00 am
Tides B
BREAKOUT SESSION: Searchlight
Stop Paying for Marketing You Can't Prove is Working: How AI Aligns Marketing, Operations, and Growth.
................ Leads are coming in, calls are being recorded, reports are piling up… yet finding clear answers is slow, manual, and often unreliable. Teams spend too much time listening to calls, reading dashboards, and debating what’s working, only to fall back on gut feel and habits that may or may not be right. In this session, you’ll see how AI is changing that dynamic entirely. You’ll learn how modern teams are using AI to instantly surface the insights that matter, automatically separating bookable leads from wasted ones, identifying where marketing dollars are leaking, and revealing which campaigns actually drive revenue. Instead of fishing through data, AI turns saw metrics into clear, actionable answers you can trust. We’ll break down how AI can scan every phone call, chat and form to highlight marketing and operations opportunities in real time, without expensive analysts, complicated dashboards, or hours of manual work. The result is faster decisions, better alignment between marketing and operations, and more revenue from the same inputs. This session isn’t about adding more tools or more complexity. It’s about using AI as a built-in manager that saves time, reduces waste, and helps you act with confidence instead of guessing. If you’ve ever felt like you’re sitting on a goldmine of data but still struggling to get clear direction from it, this session will change how you think about insight, accountability, and growth. In this session, you’ll discover how to: • Stop guessing and clearly identify which leads are worth pursuing and which aren’t • Eliminate hours spent listening to calls and digging through reports • Instantly uncover wasted ad spend and underperforming campaigns • Align marketing and operations around the same definition of lead quality • Improve conversion rates without increasing budget or headcount • Use AI to surface issues and opportunities as they happen, not weeks later • Make faster, more confident decisions with fewer inputs • Turn overwhelming data into clear, actionable insights • Reduce waste while increasing efficiency across your team • Move from reactive decision-making to predictable, scalable growth • Turn data into written, narrative write up
Thursday | 7:00 am - 8:00 am
Tides C
BREAKOUT SESSION: Trey McWilliams
What I Wish I Knew Before Taking on a Partner: Revealing Lessons from Both Sides of the Deal — and What a Business Broker or Advisor Either WON’T Tell You — Or DOESN’T Know.
................ You’ve made the decision to take on a partner in your business. What’s next? A partnership can be like a marriage, it can initially seem that both parties will live happily ever after. A match made in business heaven. But, just like many marriages, differences in personalities, goals, ambitions, finances, work ethics – and even political philosophies – can alter that blissful high and fade over time. Join Trey McWilliams as he walks you through a unique “insider’s” firsthand view of the A-to-Z process of taking on a partner in your business. You’ll get insights and lessons from both the owner and partner side of the deal and what you won’t hear from a typical business broker or advisor. Embark with Trey as he takes you on a wild rollercoaster ride that comes with the beginning, middle, and end of the process. Discover the “pop-up costs” of hidden financial and legal fees that can arise during and after the deal is made — and how to prevent the issues that can often come with a new partner in your business. You’ll also learn how to manage the impact with your team members, negotiation tactics, structuring the partnership deal, and much more. Trey will cover important topics such as personality assessment, aligning expectations, avoiding miscommunication, and mapping out partner roles and responsibilities. How to jointly review, build, or revise your five- and ten-year business plan so that both parties have a clear understanding of the roadmap to success. Trey will also discuss income and compensation expectations and how the company will dedicate resources towards the growth of the business. He’ll also reveal a candid “open book” reflection of his own experience — what he would have done differently — and key takeaways to know before you take on a new partner. This is a MUST-ATTEND session for anyone considering or actively in discussion with a new business partner. . You’ll get a unique insider’s view of: • Trey’s firsthand experience of taking on a new partner. • Things he’s learned during the process. • How to avoid costly mistakes. • The number one pitfall that ends most partnerships. • Aligning expectations with your new partner(s). • The emotional and financial realities of the deal. • The hidden pitfalls you didn’t see coming. • How to build value before you enter an agreement. • Choosing the right partner for your business. • The impact of change and leadership roles with your team members. • Negotiation tactics and structuring the deal. • What happens after the deal.
THURSDAY IGNITE AGENDA
TRITON BALLROOM
Thursday | 8:30 am - 10:00 am
Maximum Yield Mindset
The Ceiling is Predictable: The Decision Required to Bust Through Your Next Plateau.
Terry Nicholson
................ Every serious home service company eventually hits a ceiling. You push harder — but nothing moves. Why? In this executive-level session, you’ll discover why ceilings aren’t random, why effort eventually stops working, and why every stage of growth demands something different from its leader. You’ll learn how to recognize the plateau you’re facing right now, understand why what worked before no longer works, and identify the decision required to break through to the next level. If you’ve ever felt stuck — working harder but not moving — this session will give you clarity and a path forward. In this session, you’ll learn how to: • Recognize the predictable patterns behind every growth plateau • Diagnose why what worked before no longer produces results • Understand why effort alone eventually stops working • Spot the warning signs of a ceiling before it stalls your momentum • Close the gap between growth and operating maturity • Avoid the long-term plateau that traps otherwise strong companies • Evolve ahead of growth instead of reacting after strain appears • Build a business that gets cleaner — not heavier — as it scales
Thursday | 10:00 am - 10:30 am
Break
Thursday | 10:30 am - 11:00 am
AI Marketing
Stop Paying for Marketing You Can't Prove is Working: How AI Aligns Marketing, Operations, and Growth.
Kevin Lesage
................ Leads are coming in, calls are being recorded, reports are piling up… yet finding clear answers is slow, manual, and often unreliable. Teams spend too much time listening to calls, reading dashboards, and debating what’s working, only to fall back on gut feel and habits that may or may not be right. In this session, you’ll see how AI is changing that dynamic entirely. You’ll learn how modern teams are using AI to instantly surface the insights that matter, automatically separating bookable leads from wasted ones, identifying where marketing dollars are leaking, and revealing which campaigns actually drive revenue. Instead of fishing through data, AI turns saw metrics into clear, actionable answers you can trust. We’ll break down how AI can scan every phone call, chat and form to highlight marketing and operations opportunities in real time, without expensive analysts, complicated dashboards, or hours of manual work. The result is faster decisions, better alignment between marketing and operations, and more revenue from the same inputs. This session isn’t about adding more tools or more complexity. It’s about using AI as a built-in manager that saves time, reduces waste, and helps you act with confidence instead of guessing. If you’ve ever felt like you’re sitting on a goldmine of data but still struggling to get clear direction from it, this session will change how you think about insight, accountability, and growth. In this session, you’ll discover how to: • Stop guessing and clearly identify which leads are worth pursuing and which aren’t • Eliminate hours spent listening to calls and digging through reports • Instantly uncover wasted ad spend and underperforming campaigns • Align marketing and operations around the same definition of lead quality • Improve conversion rates without increasing budget or headcount • Use AI to surface issues and opportunities as they happen, not weeks later • Make faster, more confident decisions with fewer inputs • Turn overwhelming data into clear, actionable insights • Reduce waste while increasing efficiency across your team • Move from reactive decision-making to predictable, scalable growth • Turn data into written, narrative write up
Thursday | 11:00 am - 11:30 am
AI Marketing
The Five-Minute FaceBook Ad that fills Your calendar on demand. (Powered by AI)
Nick Martin
................ This session breaks down how a single, well-structured Facebook ad, built in minutes with the help of AI, can consistently generate booked calls and fill your calendar on demand—without massive budgets, complicated funnels, or endless testing. You’ll discover how to move beyond overproduced creative and guesswork by focusing on the specific messaging, structure, and signals that actually trigger action. Using real-world frameworks and proven patterns, it reveals how AI can dramatically accelerate ideation, copywriting, and creative development—while keeping strategy, positioning, and judgment firmly in human hands. From offer positioning to creative formats and targeting fundamentals, you’ll walk away with a fast, repeatable process you can deploy anytime demand slows or competition heats up. You’ll leave knowing exactly how to launch ads quickly—and confidently—whenever your calendar needs filling. During this power-house marketing session, you will discover: • The anatomy of a high-converting Facebook ad designed to generate booked calls (not just clicks). • How to use AI to produce ad copy and creative variations in minutes without sacrificing quality or performance. • Which parts of Facebook ads matter most—and where marketers consistently overcomplicate things. • How to align offers, messaging, and creative to quickly stimulate demand during slow or competitive periods. • The simple, repeatable process you can deploy anytime you need to fill your calendar.
Thursday | 11:30 am - 12:00 pm
Summer Campaign
Celebrating 250 Years of America's Birthday! Happy Home, Happy Wallet! Red, White & Ready to Save!
Nick Martin
................ This exciting All-American themed campaign reveals proven strategies to attract more leads, close more sales, and boost installations during your peak summer season. Discover how to optimize your marketing efforts with tailored tactics designed to drive real results. You’ll discover the exact playbook used by Hiller Plumbing, Heating, Cooling & Electrical, showcasing creative designs, compelling messaging, and effective offers that work. From attention-grabbing ads to precision audience targeting and seasonal promotions, you’ll walk away with actionable insights and inspiration to supercharge your campaigns this summer. During this power-house marketing session, you will: • Discover the proven strategies behind a summer marketing campaign designed to maximize ROI. • Pinpoint how to make your marketing shine and stand out this summer. • Discover how to steer clear of common seasonal marketing campaign pitfalls. • Walk away with actionable ideas you can customize and implement instantly. • Gain exclusive behind-the-scenes, unfiltered access to the creative elements driving a successful HVAC campaign.
Thursday | 12:00 pm - 1:00 pm
Lunch – EVOQ Terrace
If the weather is not favorable, lunch will be served in breakout rooms.
Thursday | 1:00 pm - 2:15 pm
Maximum Yield AI Search
The Truth About AI Search: What's real, What's not, and what actually works.
Nick Martin & Dmitrii Kustov
................ This session cuts through the noise surrounding AI search to separate what’s real, what’s oversold, and what actually matters locally. As AI becomes more embedded in how homeowners discover and choose service providers, confusion has exploded. Bold claims, “guaranteed visibility” promises, and black-box solutions are flooding the market—often creating more risk than results. In this session, you’ll gain a clear, practical understanding of how AI search actually works today, where its real influence begins and ends, and why many popular claims collapse under scrutiny. We’ll break down what has changed, what hasn’t, and what contractors still control when it comes to being found online. From there, the focus shifts to what does work: proven, practical ways to use AI to support and strengthen local SEO, improve service-area and location pages, and build visibility that holds up over time. You’ll discover where AI adds leverage—and where traditional fundamentals still matter more than ever. You’ll leave with a grounded, execution-ready framework that replaces speculation with strategy, helps you ignore the noise, and ensures your business stays visible, competitive, and generating calls as search continues to evolve. During This Session, You Will: • Separate common myths about AI search and answer engines from what is technically and practically possible today • Understand how AI intersects with traditional search, local SEO, and AEO—and where it does not • Identify what tactics and signals actually influence local rankings in an AI-assisted search environment • Discover how to use AI to efficiently create and improve service-area content without sacrificing quality or rankings • Leave with a clear, defensible approach to applying AI in your SEO strategy—without relying on hype or unprovable claims
Thursday | 2:15 pm - 2:45 pm
Break
Thursday | 2:45 pm - 3:15 pm
AI Content Creation
How to Build 365 Days of Content in 360 Minutes: The System Maximum Yield Contractors Use to Dominate Attention—Without Wasting Time.
Nick Martin
................ This session pulls back the curtain on how maximum yield contractors strategically use AI to eliminate the daily scramble for social media content—without sacrificing quality, brand voice, or authenticity. You’ll see how one focused afternoon can produce an entire year of content designed to educate, engage, and stay top-of-mind with your market. Using real-world examples, this session walks through the exact frameworks, prompts, workflows, and guardrails that turn AI from a novelty into a reliable, repeatable content engine. Discover how to maintain consistency, protect your brand voice, and avoid the generic content most AI users produce. You’ll also see how AI-generated ad creative can outperform traditionally designed assets, allowing contractors to test, iterate, and win attention faster—without relying on agencies or overworked internal teams. From planning and ideation to content creation and scheduling, you’ll leave with a proven system you can implement immediately—one that saves time, reduces burnout, and ensures your brand shows up consistently all year long. During This Powerhouse Marketing Session, You Will: • Discover a proven system for creating 365 days of social media content in just a few focused hours • Use AI without losing your brand voice, personality, or authenticity • Guide AI to produce scroll-stopping creative that looks intentional, on-brand, and high-performing • Avoid the most common AI content mistakes that lead to generic, low-quality posts • Leave with ready-to-use prompts, workflows, and guardrails you can implement immediately
Thursday | 3:15 pm - 4:00 pm
Ignite 2026 Closing
Maximum Yield Action Steps.
Jimmy Hiller & Terry Nicholson
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